SUMMER SCHOOL 2024 DAY 5

Day 5th of the 4th Summer School “Multidisciplinary Approach to Global Crisis Mitigation” offered profound insights into mitigating the impacts of global crises on public health and the navigation of geopolitical upheavals by businesses.

Berita UNAIR Pascasarjana, Rabu, 12 Juni 2024  –  Dr. Nena Padila Valdez, Universiti Teknologi Brunei, presented on the topic “Approaches and Strategies in Mitigating the Impacts of Global Crisis on Public Health.” Mitigation in a global crisis involves managing the situation to lessen its overall impact.

Dr. Valdez emphasized the importance of psychological and social readiness as critical components that enhance public health efforts. These components are vital for improving individual and collective capacity to respond to, cope with, and recover from public health crises, ultimately leading to greater resilience. She discussed the use of psycho-social competencies to empower individuals and communities to thrive sustainably, highlighting key areas such as self-care and personal resilience, anti-fragile mindset, translational skills, family/work/occupational wellness and support, knowledge and best practices sharing, and innovative research.In summary, she concludes that through a combination of preventive, protective, and supportive measures, mitigation seeks to create a safer, more resilient society capable of withstanding and recovering from global threats.

Following this, Prof. Cedomir Nestorovic, ESSEC Business School Asia Pacific, Singapore, delved into “How Business Navigates Geopolitical Upheavals.” Prof. Nestorovic explained the concept of geopolitics, which integrates strategy, economy, and politics to analyze geographic influences on power relationships in international politics. He highlighted the impact of geopolitical factors on national policies, such as the acquisition of natural boundaries, access to important sea routes, and the control of strategically important land areas.

Case Studies Presented by Prof. Nestorovic: Boycott of McDonald’s in Russia: Highlighted how geopolitical tensions can impact multinational corporations, citing the example of McDonald’s experiencing weak sales growth due to the Middle East conflict. Impact on Unilever: Unilever, known for products like Dove soap and Ben & Jerry’s ice cream, reported significant sales declines in Indonesia due to geopolitically focused, consumer-facing campaigns.

Prof. Nestorovic also discussed the role of credit rating agencies, credit insurance companies, and sovereign/investment funds in assessing geopolitical risks, underscoring their importance in today’s global business environment.

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