News Sekolah Pascasarjana UNAIR, 8 Apr 2021 – Pandemic disasters currently make a lot of increase in consuming goods resulting in increased hyper consumption. Therefore, Universitas Airlangga held a discussion forum themed “Hyper-Consumption: Privileges or Limitations” on Thursday, April 8, 2020. Some speakers were present such as Mr. Luhut Siahan, SPt, M.Si. (Micro Banking Head Region VIII Java 3), De Laguna Latanri Putera (Investor Jokopi and Aiola Merr, Franchisee Tanamera Coffee), Chintya Krisna Inggira (Corporate Human Resource Management PT. United Waru Biscuit Manufactory), dan Tyas Nastiti (Owner Klastik Footwear dan Sekarves Indonesia).
Some speakers expressed their opinions about hyper consumption that emerged during the current pandemic in several views. According to Luhut Siahan, setting up a business is not easy especially for young people. Problems that are often found in young entrepreneurs, one of which is capital or marketing. Rumah BUMN and Bank Mandiri have provided several solutions to capital and marketing problems assisted by the government and the minister of economy. In addition, supporting the development of entrepreneurship in young people is one of the programs for national economic recovery during the covid 19 pandemic.
In the development of self-entrepreneurship, the concept of RUMAH BUMN is the existence of BUMN sinergitas in managing and creating the independence of BUMN House. The role of rumah BUMN such as the development of MSMEs, environmental social responsibility, distribution of PK / KUR, Co-Working Space, and Basecamp Millennials. By joining rumah BUMN, we will get guidance and facilitated for free.
On the other hand, according to Chintya Krisna Inggira’s mother, in UBM itself indeed for online marketing provides very significant value in the development of economic recovery. Actually not decreasing in the product, but management anticipates a pandemic in the long run so as to open many online platforms. According to him, the sales economy chart slowly improved as the covid 19 pandemic progressed. This is evident in online marketing graph data. He also added that effort requires a high consistency even under any circumstances. So that we can study the various problems and solutions that can develop the business significantly as we understand various problems in our own efforts.
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