Executive Training PT PJB with Dr. Tri Siwi Agustina – UNAIR : Entrepreneurship & Business Thinking

News of UNAIR Postgraduate School, 5 Jul 2021 – Postgraduate School of Universitas Airlangga (UNAIR) through its human resource development agency, namely the Executive Learning Hub (ELH), held training for PT Pembangkitan Jawa Bali (PJB), a subsidiary of PT PLN. This session comes with the topic, Entrepreneurship & Business Thinking. Present as the main speaker, namely Tri Siwi Agustina from the Faculty of Economics & Business (FEB) UNAIR. This session will be on Monday, July 5, 2021.

Siwi argues that there are 5 jobs that companies must focus on for customers so that the fulfillment of customer/customer needs can be met so that sales productivity can increase. To meet these needs, companies need to explore personal buyers, namely what their purpose is to come to the company.

Siwi said that in the theory of personal buyers, companies need to explore customers’ information about their tastes, expectations of the product, how they transact, personal information, and the conditions under which customers come to the company. Companies should collect personal buyer information in a variety of ways, not just one gender, or type of consumer. Sometimes companies also need to experiment by offering varied services to get more personal buyers. This is done so that companies can map trends in customer/consumer demand in more detail and can predict which products are preferred and less favored by customers.

To find a personal buyer, an organization or company needs to do 4 jobs for customers. The first job is a functional job, which is a job to help meet customer goals quickly and precisely. If customers cannot reach their destination quickly and accurately. “This means an opportunity for a company to meet their needs through the products or services offered,” said Siwi. The faster a company can meet customer needs, the faster the company’s opportunity to grow with the market. But of course, companies must stay focused on innovation by creating products or services that can help customers reach their goals faster and more accurately.

The second stage is social work, where customers can interact with the company as a product provider. Companies need to open channels where companies and customers can interact with each other. While the third stage, namely emotional work, or convenience for customers, is the key to increasing sales cash flow. The emotional jobs demanded by parents and young people as customers are different. The last criteria, which is personal work, focuses on the fulfillment of privacy, especially so that they can concentrate on the customers of the workers. One of these things is the provision of space to maintain peace and privacy for workers who need to work alone. The provision of special spaces for cafes, large retailers, and restaurants is a personal job carried out by the company for customers to avoid interruptions from other people.

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